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Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998
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Citation

Leventhal and Reynolds (1998a, September 01). Site location studies and geodemographics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/site-location-studies-and-geodemographics